Quite literally, the menses is the period of waxing and waning between one new moon and the next. Once menstruation begins at puberty, which is a woman's first rite of passage, the ebbs and flows which her body goes through each month are the stuff of which the second movement in her life's hormonal symphony is made. This part of her life has one major goal - childbearing. Its success depends greatly upon the two major steroids - the oestrogens and progesterone - working in close communication with her body's major control centers, the pituitary and hypothalamus. Only since the late nineteenth century have women's menstrual cycles - the menses - been investigated scientifically. The name menses also comes from a Greek word - meaning `month'. It in turn is derived from an even older word meaning `moon'. master controls A neural nuclei in the limbic brain, the hypothalamus, is the control center for homeostasis. It balances and oversees biochemical and energetic changes throughout the body. The limbic system in which it sits is the most primitive part of the brain. It is the part which deals with emotions and with our sense of smell, with our passions, and with all the unconscious interfaces that take place between mind and body. The actions of the limbic lie beneath the level of the thinking mind. This is one of the reasons that the hypothalamus is often referred to as the `seat of emotions'. When excited, the hypothalamus triggers desire - for food, for water, for adventure, for sex. Its actions can also be influenced by inhibitory thought patterns. In a woman frightened of becoming pregnant, for instance, the fear itself - via the hypothalamus - can dampen sexual desire or even disrupt menstrual cycles so she remains barren. The hypothalamus also responds to alterations in the electric and magnetic fields of the earth and of moon, and to other planetary events, as well as to electromagnetic pollution in our environment and the positive stimulus of energy medicine. It reacts to bodily changes that take place as a result of meditation, and its activities are influenced by spiritual practices - which is a major reason why women who meditate regularly tend to develop greater emotional balance, as well as why repeated experiences of joy or stillness can dramatically improve various female complaints such as PMS and hot flushes in both menstruating and menopausal women. sacred cycles There are three main branches of the female endocrine system involved in menstruation. The first is the master gland, the hypothalamus. It releases gonadotropin releasing hormone (GnRH). The second is the anterior pituitary, which releases follicle stimulating hormone (FSH) and luteinizing hormone (LH) - both of which are secreted in response to GnRH from the hypothalamus. The third is made up of the oestrogens and progesterone which, during a woman's non-pregnant childbearing years, are secreted by the ovaries in response to FSH and LH. It is the symphony of interactions and feedback mechanisms between these three branches that bring about the blood ritual of menstruation. All of the hormones released during a menstrual cycle are secreted not in a constant, steady way, but at dramatically different rates during different parts of the 28 day period; a cycle which like everything else in a natural world involves birth, maturation, and death, only to lead to new birth again - in this case, of the egg a woman's body produces. Menstruation itself is simply the elimination of the thickened blood and blood filled endometrium in the womb - the lining developed in preparation for a possible pregnancy. For when a pregnancy does not occur, this lining is shed at monthly intervals under the control of oestrogen and progesterone with a little help from their friends GnRH, FSH, and LH. When ovaries are not stimulated by the gonadotrophic hormones from the pituitary, they remain asleep, as they were during childhood and as they become again after menopause. For the first 8 to 11 days of the menstrual cycle, a woman's ovaries make lots of oestrogen. Within the ovary itself are little things called follicles - partially developed eggs. One of these will be released each month in hopes of meeting up with the sperm and creating an embryo. It is oestrogen which prepares the bloody lining of the uterus and causes the follicle to develop in the ovary, bringing it to the surface of the ovary and preparing for the release of one of the eggs. The word oestrogen, like the hormones produced in a woman's body which belong to this family - oestrone, oestradiol, and oestriol - comes from oestrus, a Greek word meaning `frenzy', `heat', or `fertility'. It is oestrogen which proliferates the changes that take place at puberty - the growth of breasts, the development of a girl's reproductive system, the reshaping of a woman's body. It also alters your vaginal secretions, making them more viscous and less watery, and it causes your body's temperature to rise at the time of ovulation, by about one degree. Each girl baby is born with all the primary follicles she will ever need. At the time of puberty, a girl's ovaries contain about 300,000 of these follicles. And while each woman only produces one or two fully developed eggs each month, somewhere between 100 and 300 follicles have to start developing in order for one to become fully grown, so a woman can lose between 100 to 300 follicles a month. However, since she started with 300,000, she will have enough to last all her reproductive life. On day one of each monthly cycle - that is, the day of the onset of menstruation - first the production of FSH and then of LH increases. This increase in hormones from the anterior pituitary triggers a group of ovarian follicles each month, causing accelerated growth in the cells surrounding them. As cells around the eggs grow, they secrete a follicular fluid which contains a high concentration of the oestrogen oestradiol to bring about many other changes, developing the potential of one of the follicles so that it becomes capable of being fertilized by the male sperm. It is not the oestradiol alone secreted by the follicle which brings about the maturation of the egg, however. Luteinizing hormone (LH) from the anterior pituitary continues to be secreted to help the process along until after a week or more, when one of the follicles outgrows all of the rest. This is the one that will become the female egg ready for impregnation. The remainder of the follicles now begin to involute. LH becomes particularly important at this stage in order for the final follicular growth to be completed and ovulation itself to occur - that is, the release of the egg into the fallopian tubes for its journey down into the uterus. So the rate of secretion of LH by the anterior pituitary increases markedly, rising 6 or 10 times then peaking about 18 hours before ovulation - the release of the egg into the fallopian tubes for its journey down into the uterus. The production of FSH also increases at this time, and these two hormones act together to cause a swelling of the follicle during several days before ovulation. Finally ovulation takes place usually around the fourteenth day, in the middle of your cycle. enter progesterone LH also alters the cells around the egg follicle, so that now they secrete less oestradiol, but progressively rising amounts of progesterone. This means that the rate of oestrogen secretion begins to fall about day thirteen, one day before ovulation occurs. But as small amounts of progesterone begin to be secreted, very rapid growth of the follicle takes place. Beginning with this secretion of progesterone, ovulation occurs too, triggered yet again by the luteinizing hormone from the anterior pituitary. During the first few hours after the ovum has been expelled from the follicle, more and more rapid physical and chemical changes take place to the egg in a process called luteinization. At this stage - known as the luteal stage of a woman's cycle - the follicle becomes known as the corpus luteum, or yellow body. The cells around the egg begin to secrete larger quantities of progesterone, as the level of oestrogen decreases. Some of the cells around the egg become much enlarged. They develop inclusions of lipids or fats which give them their distinctive yellow color. From now on, development becomes rapid until seven or eight days after ovulation, when it peaks. As soon as a follicle releases an egg, the ovary switches over from pumping out oestrogen to primarily making progesterone. Progesterone is only synthesized when you ovulate. In fact, ovulation changes the whole ball game. No longer is there a need for further build up of the womb lining. The challenge now is to hold on to the secretory endometrium, and to render it capable of nurturing a fertilized egg long enough for it to grow into a baby. That is progesterone's task. The progesterone released with the egg has a negative effect on the other ovary. Its release tells the other ovary: "Hey, we've got an egg out now, so you don't have to worry about producing any." For even though women have two ovaries, they usually produce only one egg a month. The business of fraternal twins - that is, both ovaries releasing an egg at the same time - only happens once every three hundred months, which is why fraternal twins are so rare. The corpus luteum, which forms each month, is a tiny organ with a huge capacity for hormone production. It releases large quantities of progesterone, plus some oestrogen, which cause a feedback decrease in the secretion of FSH and LH by the anterior pituitary, so that no new follicles begin to grow. But as soon as the corpus luteum degenerates at the end of its 12 day life - which is about the 26th day of the female sexual cycle - this lack of feedback triggers the anterior pituitary gland to secrete several times as much FSH, followed a few days later by more LH as well. This in turn stimulates the growth of new follicles to begin the next ovarian cycle. And at the same time, a fall in progesterone and in oestrogen secretion trigger menstruation. peaks and falls From day 1 until about day 13 of a woman's menstrual cycle, the level of progesterone in her body is very, very low. Yet the point at which a follicle is released, it continues to rise dramatically until day 21 to 23, at which point it begins to fall down again to its lowest level, as menstruation begins around day 28. In addition to maintaining the endometrium and shifting down activity in the other ovary, the progesterone provided each month travels to other parts of a woman's body to fulfill other roles. It protects her from the side-effects of oestrogen for one thing, helping to protect her from getting breast cancer, from retaining water and salt, from high blood pressure, and from becoming depressed. Progesterone also brings surges of libido. You still hear a few so called experts say that oestrogen increases libido. But think about it. Which hormone would you rely on for sex-drive - oestrogen, which is present before the egg is made, or progesterone, which comes after the egg is released and is ready for fertilization? Libido increases with progesterone surges. When this rhythmic cycling of oestrogen and progesterone during each lunar month gets out of sync (and many things in modern life can cause this) then all sorts of things can go wrong - from infertility to PMS, depression, bloating, endometriosis and fibroids. For the oestrogens and progesterone, each have their characteristic roles to play, and for a woman to be healthy they must balance each other. the last and the first So do all the other steroids: This group of hormones to which cortisol, aldosterone, progesterone, DHEA, testosterone and the oestrogens belong, is intimately involved in how you feel both physically and emotionally, as well as how rapidly your body ages. Steroids have a characteristic molecular structure which resembles cholesterol, from which they are all ultimately derived. Cholesterol is the vital fatty substance that has had such a bad press in recent years, but which is absolutely essential to life. Out of each steroid hormone made from cholesterol, yet another - and following that another - can be made in a knock-on effect. For instance, pregnenolone is the steroid manufactured directly from cholesterol. It in turn becomes a precursor to progesterone, as well as to other hormones. Natural steroid hormones such as progesterone, made by biosynthesis in your own body, have this remarkable capability to act as precursors. In other words they are capable of being turned into other hormones further down the pathways as and when your body needs them. Progesterone is mother of many other hormones. It can eventually be turned not only into various oestrogens, but also into cortisol - the anti-inflammatory hormone - and into other steroids such as corticosterone or aldosterone, with equally important jobs to do. All of these conversions happen through slight alterations in the shape of a molecule, thanks to the actions of enzymes, each of which carries out a specific task. But these conversions can only take place if the molecules on which the enzyme is acting "fit" precisely - both electromagnetically and stereochemically - into its structure. All of these changes which take place through the magic of enzymes occur in the presence of vitamin and mineral cofactors such as magnesium, zinc, and B6, which catalyze each enzyme reaction. They are all carefully modulated by elaborate feedback mechanisms as well. The names and chemical transformations from one steroid to another are not important to remember. What is important is that you get some sense of just how complex hormone synthesis and interactions can be, and how important it is to have sufficient cofactors as well as `primary' hormones, such as pregnalone and progesterone, to be able to synthesize others. A rich hormonal symphony? Immeasurably. Yet all this still does not even begin to take into account the myriad pathways by which these steroid hormones interact with other hormones, or master central mechanisms within the hypothalamus and pituitary, or psychoneuroimmunological pathways by which hormones effect our emotions, and emotions our hormones. sabotage It is in coming face to face with the rich textures of such hormonal symphonies that the synthetic progestagen drugs can come a cropper. When you look at the structures of their molecules, in every case you find that although they resemble your body's homemade hormones, their shapes have been altered slightly by adding extra atoms here or there at unusual positions. It is this that has enabled them to qualify as patentable drugs. However, unlike the natural hormones - which they attempt to mimic, and which not only fulfill their own functions by binding with their own receptor sites but also act as precursors for a myriad of other hormones with other important jobs to do - the progestagens are end-product molecules. They are also completely foreign to the living body. Unlike nature's own steroids they can also not be augmented or diminished as necessary to maintain balance, and to keep the body's hormonal symphony flowing smoothly. They also cannot easily be eliminated when their levels get too high. Although the synthetics can still bind with the receptor sites of the hormones they are made to mimic, they don't fit as well as the homemade steroids do into the enzymes meant to act upon them. This means they are not under the watchful eye and control of these enzymes, nor of the body's self-regulating capacities. Drug-based oestrogens and progestagens in contraceptives and HRT cocktails can significantly disrupt a woman's normal hormonal cycles by introducing foreign elements into her body. They also virtually wipe out the moon cycles to which a woman's natural fertility and spiritual balance are inexorably bound from puberty onwards. So although in the short term they may temporarily do a job such as provide birth control or quell heavy bleeding in a menopausal woman, in the long run they only sabotage hormone balance, by turning harmony into dissonance - a dissonance capable not only of causing disruptions in a woman's health and physical body, but also of creating emotional and spiritual confusion in her life. This, sadly, is not something you will find described in the Merck index that warns doctors of a drug's side-effects, however. For the spiritual aspects of health and healing tend to be all but forgotten in the linear thinking that underlies most twentieth century medicine. In the mechanistic western world of drug-based treatments, where we are trained to take a pill for whatever ails us, this concept can be a little strange for some women to grasp. Especially if they are well educated, intelligent, and if they have been urged from puberty to rely on oral contraceptives - even told they are irresponsible if they don't. Or if they have been filled with fear that if they don't take HRT as menopause approaches their life is going to fall apart. friends and lovers Quite apart from their biochemical actions, rather like people, hormones have characters with highly individual personalities. To the biochemist, the `personalities' of the oestrogens and progesterone will always remain a mystery. He is interested in nothing beyond their molecular configurations. But many women come to know these personalities well - by allowing intuition and instinct to be their teachers. When progesterone is surging through the body, a woman can feel high. Provided her body is producing enough of this steroid, she is likely to feel great. Your senses are keen when progesterone is running. Smells smell sweeter - or more horrible. Touching, sensing, tasting, hearing, are all richer experiences than usual. In the presence of progesterone, women have a desire to do something, to create something, to work in the garden, to dance or sing a song, or make love. Sometimes progesterone surges can feel like falling in love. They can bring feelings of balanced wellbeing together with excitement - a desire to explore new worlds, and to try new things. This can happen during the luteal phase of the menstrual cycle after ovulation, when the follicle turns into the yellow body (or corpus luteum), but it becomes far more intense when you are pregnant. It is a high level of progesterone that makes a woman feel on top of the world during the last months of pregnancy. At this time the placenta churns out an amazing 300 to 400 milligrams of the steroid, while during the luteal phase of your menstrual cycle it will have only been producing 20 milligrams or so a day. I suspect that among those women who seem to get pregnant over and over and who so love the whole experience, you are likely to find high progesterone levels. You also find them in women who have trouble-free menstruation. Sadly the opposite is true too: When progesterone is low - as it is in a growing number of women now, who have been subjected to manufactured hormones and who, living in the polluted world, have become oestrogen dominant - women never seem to feel well even during pregnancy. Many have all sorts of troubles with their female organs and cycles including PMS - sometimes from puberty right through to death. when oestrogens flow The oestrogens have quite a different character. When oestrogens peak in the menstrual cycle just before the `fall' of ovulation, a woman feels less independent. She is more willing to adjust herself to the needs of others. She is more inclined to see herself in relation to men too instead of as a woman in her own right. When the oestrogens are running, women like to attract a mate not so much to draw him into her body as to comfort, admire and care for her. Her ovaries seem to be smiling - `whatever you want, I'm happy to give', they seem to say. A few women who by nature are high oestrogen producers feel quite dependent on others for approval, and for the definition of their being. While such an experience can be lovely and make a woman feel highly `feminine', it can also go too far. However, in these women, when menopause finally arrives and oestrogen levels drop dramatically, often they find to their surprise and delight that for the first time in their lives they begin to feel complete in themselves - as though they don't need anybody else to validate their lives. Provided they are otherwise well, menopause can be sheer joy in the sense of freedom it brings these women - that is, once they get over the shock of being such a `different person'. From a biological point of view, there are many important actions that progesterone and oestrogen exert upon the body and psyche. Since these are little known among women and doctors alike it is worth looking at a few: Effects of Progesterone Effects of Oestrogen Increases libido Decreases libido Prevents cancer of the womb Increases risk of womb cancer Protects against fibrocystic breast disease Stimulates breast cell activity Maintains the lining of the uterus Proliferates the lining of the uterus Stimulates the building of new bone Slows down the resorption of old bone Strengthens skin Thins skin Is a natural diuretic Encourages salt and water retention Brings antidepressant effects Can produce headaches and depression Encourages fat burning and the use of stored energy Lays down fat stores Normalizes blood clotting Increases blood clotting Concerned with the procreation and survival of the fetus Concerned with the development and release of the egg Precursor to important stress hormones End-molecule steroids The reproductive hormonal menstrual cycle of a woman between puberty and the menarche is a superbly ordered natural work of art. It becomes so much a part of our lives that unless we have some particular difficulties with PMS or fertility, we hardly give it any thought. Not, that is, until things begin to alter. Once they do begin - in most women sometime between the age of forty and fifty - they usually change gradually, until finally a woman senses that something deep in her being has shifted. Such feelings herald the coming of menopause - the third phase of a woman's life.

I once spent the night lying on a platform above an animal watering hole staring into the vastness of space beholding the great, fathomless mystery of the African sky. Aaron, my youngest son, then three years old, lay curled up next to me like a kitten lost in his dreams. Dazzled by the inconceivable expanse of the sky whose darkness was so overcome with the light from billions of stars that lived in it, I lost myself in timelessness and infinity. That night I came not to think or to wonder but to know with absolute certainty in every cell and molecule of my body that this cosmic world was not something separate from myself, nor I from it. We were, in a way I will never be able to understand rationally, one being. It was one of the greatest moments of my life SEA OF UNKNOWING Like the proverbial iceberg, most of us live with the lion’s share of our potential for freedom, joy, creativity and authentic power submerged beneath a sea of unknowing. We go about our day-to-day duties and pleasures conscious only of what comes to us through our five senses. How does it taste and feel? What does it sound like? What do we see in front of our eyes? Meanwhile, beneath the vast ocean of consciousness that constitutes what it is to be fully human, our greater selves hibernate waiting to be awakened. Sometimes, when we fall in love perhaps, or when we are faced with an event of life-shattering proportions like a critical illness or the death of a close friend, a submerged area of our being erupts in magic or horror and often in surges of passion, energy and beauty. Then, for a time, the mundane quality of everyday life is replaced with a sense of expanded being. Not only do we feel more alive, we wake up to find that familiar things—the tree that stands outside a bedroom window, the cat that greets us when we come home each day, a simple shell we picked up and slipped into our pocket while walking on the beach—have taken on a luminosity which we can’t explain. AS ABOVE SO BELOW Other times, without warning while listening to music or walking down a city street, we are suddenly gripped with a sense that the world is far greater than we ever imagined it to be, and a certainty that all we see around us somehow is us. While the experience lasts everything seems right in the world. Then, like the sun at the point of setting, everything fades beneath the mundane horizon leaving only the faintest wisp of color to remind us that we once stood in its glory, felt it’s rays on our bodies and knew that being at one with the universe brings a sense of meaning to our own life and to the lives of others that is simply indescribably. The greatest desire I have is to live my life conscious of the oneness to which we all belong. After all, the magnificence of that African sky not only stretches out to infinity above us, it lies within us calling to us—asking us to discover that it is who we are.

Phytochemicals have an important part to play in rejuvenating the body and continuing to de-age it afterwards. A diet for de-aging the body needs to be high-raw and rich in green vegetables, whole grains, fruits, beans and seeds. When you eat this way you get the very best complement of vitamins, minerals, and phytochemicals for free radical protection and enzymes. And when it comes to de-aging the body enzymes move center stage. Here are a few of the most important recently discovered phytochemicals and some of their life-enhancing, antioxidant and anti-aging actions: Allicin Where Is It Found: onions, garlic, leeks, spring onions Benefits: lowers LDL (the negative) blood cholesterol, detoxifies by enhancing production of glutathione S-transferase, helps protect against breast cancer and heart disease as well as colon cancer and stomach cancer, enhances immunity Alpha Carotene Where Is It Found: seaweeds and carrots Benefits: heightens immunity, slows growth of cancer cells in animals, may help prevent cardiovascular disease and inflammation Anthocyanins Where Is It Found: cranberry juice Benefits: helps prevent and cure urinary tract infections Beta Carotene Where Is It Found: dark green vegetables, red & yellow vegetables such as carrot and marrow, peaches and apricots Benefits: decreases risk of many cancers including skin, colon, and female cancers. Also improves immune function Catechins Where Is It Found: green tea Benefits: together with polyphenol and theaflavin it lowers cholesterol, boosts fat metabolism and may boost immune functions as well as help prevent some cancers and much aging   Indoles Where Is It Found: cabbages, dark green vegetables Benefits: helps detoxify the body, protects against excessive oestrogen buildup, slows cancer growth in animals, enhances immune functions Limones Where Is It Found: citrus fruits Benefits: protects against breast cancer in animals, heightens production of enzymes involved in detoxifying the body, helps lower blood cholesterol and reduce plaque in arteries Lycopene Where Is It Found: red grapefruit, tomatoes, watermelon, apricots Benefits: protects against age-related cell damage and oxidation to proteins and fats Saponins Where Is It Found: chickpeas, lentils and other beans Benefits: help slow the rate of tumor growth in animals Sulphoraphane Where Is It Found: cauliflower, kale, turnip greens, Brussels sprouts Benefits: helps cancer fighting and age fighting enzymes detoxify cells, inhibits the development of breast cancer in animals Triterpenoids & Glycyrrhizin Where Is It Found: licorice root Benefits: enhances immune functions, has anti-tumour properties, fights gum disease and tooth decay, improves liver function by enhancing liver enzymes that help protect against excess oestrogens

Coffee is the world’s most cherished drink. More than eight billion pounds of it are traded each year. Coffee has belonged to the elite “Food of the Gods” category for centuries. Those that fit into this category, such as chocolate and coffee, have certain things in common—like great intensity. Honor their power by taking them in pure, unadulterated form and small quantities. Provided the products you choose have not been contaminated by poisons and pesticides, they will expand your consciousness while bestowing clarity and joy. But use them carelessly, in too great a quantity and without regard for purity, and they will undermine health and seriously distort your perceptions of reality. These are but a few of the challenges and the rewards foods from the Dark Gods bestows upon us. Once associated with Persians and Arabs, coffee has become so much a part of modern life that most who habitually drink it dread being without it. If you’re going to drink coffee, there are certain things you need to know—such as how to choose the best coffee, how to protect yourself from the ever-increasing contamination from pesticides and herbicides, and about the magnificent mythologies behind this dark, ubiquitous drink. MYTHIC ORIGINS There are wonderful tales about where coffee comes from. An Abyssinian story insists that a goatherd called Kaldi noticed one day that his flock was much friskier when they ate the fruit of a certain glossy green tree. Kaldi decided to try some himself, and experienced a rush of energy. A passing monk noticed the energy and asked where it came from. Kaldi introduced him to the coffee tree. The monk then gathered some beans and took them home for himself. There is truth to the spirit of this tale. Coffee was indeed introduced to the world by monks. Christian monastics believed that the archangel Gabriel was responsible for bringing this fruit to the earth. Meanwhile, Muslims insisted that a banished dervish called Omar, weak from exhaustion, came upon the coffee plant and took its fruit, only to find that his energy flooded back in force. They insist it was he who brought this magnificent food to the world. By the 6th century, coffee trees were being cultivated in what today is known as the Yemen in Arabia. In the beginning, coffee beans were ground and used to make tea. There’s no record of how this practice changed and it became a question of tossing the beans on the fire to benefit from the aromatic alchemical change which takes place when you roast them. The way coffee was first prepared is probably the way the thick, grainy drink we now call Turkish coffee is still prepared—by grinding up the roasted beans, putting them into boiling water and heating the mixture to a boil several times over a flame until it burns down to make a powerful, thick black soup. FORBIDDEN DRINK Coffee, like any other food which has alkaline drug properties and strong effects, has been banned for periods throughout history. In the 16th century it was even forbidden in Mecca. However, the Sultan himself so loved the beverage that he insisted it be made legal again. In the 17th century, the Catholic church did its best to ban coffee throughout Europe. But the Pope, an avid coffee drinker, insisted that this not happen. Not long after, cappuccino was invented. In both France and the United States, by the 17th century, coffee houses began to appear here and there—much in the same spirit in which they still exist throughout the world. They were places where people could meet and talk in an atmosphere of warmth and camaraderie. SEEDS OF REVOLUTION The French historian Michelet in 1789 insisted that the widespread availability of coffee in cafés played a central part in the development of the French revolution. In such places, philosophers and activists gathered to plan the future of France. Even in colonial America, where the first coffee house was opened in Boston in 1670, coffee houses played an active part in the planning for the American revolution. Across the Atlantic, in Turkey, so important was coffee—which had then come to be considered a household staple—that a woman could sue her husband for divorce on the grounds that he was not giving her a fair share of the beverage. Coffee warms us, stimulates us and has a natural diuretic and purgative effect on the body. From the point of view of our creativity and mental functioning, coffee most definitely has something to offer. The cafés in Paris in the 20th century were filled with famous writers, artists, politicians and thinkers who enjoyed the stimulation that coffee can bring; among them Ernest Hemingway, Collette, Jean-Paul Sartre, Picasso and even W.B. Yeats. DANGERS AND TRUTHS Let’s look at dangers first. Research shows that women who drink coffee while eating the typical high-carb diet have a greater risk of breast cancer and bladder cancer, as well as obesity. If you are pregnant or breastfeeding, under no circumstances should you be drinking coffee. Coffee taken during pregnancy increases the rate of birth defects and miscarriages. Most studies into the damaging effects of coffee, however, have been done using readily-available coffee in the market-place, almost all of which is contaminated by plants have have been cultivated using GMO seeds and/or sprayed with an ever-increasing number of herbicides and pesticides which build up to poison the body by interfering with metabolic processes. In so-called developed countries such as Europe and the United States, once an herbicide or pesticide is labelled “dangerous to human health” and made illegal, the chemical companies who produce it then send the banned chemical to third world countries for use there. MUST BE CERTIFIED ORGANIC Coffee is mostly grown in third world countries—in which there are no statutory controls over how much of a specific herbicide or pesticide can be sprayed on crops. As a result, coffee has become one of the most contaminated foods in the world. Personally, I take with a grain of salt some of the negative results of scientific research that’s been done into how damaging coffee is to the human body. I suspect that at least some of the damage may be due not to the caffeine, as is commonly supposed, but to the chemical contamination which most coffee beans now carry. This makes the argument for organic coffee a strong one. Coffee grown organically does not exploit the native peoples who work in the coffee plantations, but rather gives them fair financial remuneration for their work. Certified organic coffee is also free of the chemical dangers in relation to human health. So, when buying coffee, go organic. There is an aesthetic reason for this too. Organic coffees have a finer flavor than the coffees that have been grown with herbicides and pesticides. GOOD NEWS Despite all the warnings about how dangerous coffee is to health—and there is truth in most of them—clean, organic coffee has many benefits to mind and body. It has been prescribed for generations in the treatment of asthma, vertigo, headache, jaundice and even snake bite. A poultice of wet coffee grounds speeds the healing of insect stings and bruises. Coffee enemas are used internally as a strong purgative stimulant both to the bowels and to the liver in the natural treatment of serious illness, including cancer. Reports from several recent studies support positive effects that can be gleaned from using the right kind of coffee in the right amounts. Here are just a few of the recent findings: Japanese researchers have discovered that people who are not regular consumers of coffee experience a 30% increase in capillary flow after drinking 5 ounces of coffee. At Johns Hopkins University researchers reported that 200mg of caffeine in a cup of coffee improves memory for as much as 24 hours. At University of Oslo in Norway, researchers report that coffee has potent anti-inflammatory chemo-protective and anti-aging qualities. A Spanish study published in the International Journal of Sports Nutrition shows that coffee taken before a workout can increase your energy expenditure for up to three hours afterward. ESPRESSO IS KING If you are going to drink coffee, the best kind to go for is certified organic espresso. Espresso, which the uninformed often shun, believing it to be too strong, is most often derived from Coffea arabica. Arabica grows high up on steep mountain slopes. It needs lots of shade and plenty of rainfall to flourish. Its flavor is richer, deeper and more full-bodied than the less expensive Coffea canephora or robusta coffee. Most people still believe that espresso is very high in caffeine. In truth, one shot of 1.5 fl oz. of espresso contains about 64mg of caffeine compared to 95g in the standard 8oz cup of coffee. The dark roasting, on which the flavor of espresso depends, burns off some of the caffeine content. The darker the roast, the less caffeine is present in the coffee. HOW TO MAKE COFFEE WORK FOR YOU There are some important things for you to know if you want to get the best from drinking coffee. It’s essential to adhere to them or you can undermine coffee’s benefits and suffer from its dangers. Here’s the way to go: Drink only certified organic coffee, and make it fair trade. Go for certified organic espresso instead of the conventional cup of java. It is healthiest and boasts the greatest benefits for energy. The darker the roast, the better for wellbeing. Always drink coffee black, in all its intensity, without milk, cream or sweeteners of any kind. When you do this, the rich blend of polyphenol anti-oxidants, bioflavonoids, minerals and vitamins not only help neutralize the more aggressive effects of caffeine. They work in harmony to support your mind and body. Limit your consumption of to one cup a day—two if you must. Drink a shot of espresso in the morning before—never after—exercising. It can not only improve your athletic prowess, it can uplift you for the day. I’ve investigated and experimented with many espresso blends in the last few months. Let me share with you the two certified organic espressos that I find the best. You can buy them either ground or as whole beans to grind yourself. Do try them and let me know what you think won’t you? CAFFE SANORA, ORGANIC, FINE GRIND COFFEE Like fruits and vegetables unroasted coffee beans are loaded with powerful antioxidants. Sadly, most are destroyed in the extreme heat of roasting. That's why Caffe Sanora set out to create an all-natural coffee roasting process we call HealthyRoast. This revolutionary method gives you a great cup of good health; Premium organic coffee with more antioxidants than most green teas. Buy Caffe Sanora Organic Coffee MT. WHITNEY COFFEE ROASTERS, ORGANIC MAMMOTH ESPRESSO GRIND The best coffees in the world are a joy to the mind and soul. Brew a wonderful cup, sit down, and take a sip. Buy Mt Whitney Organic Coffee

To ageless aging players, the most insidious foe you will ever have to pit your wits against is Kronos - the god of time. There appears to be no way to destroy what Milton called his `silent touches'. We can, however, go a long way towards softening them. As science probes the secrets of the cell and begins to decipher the genetic code, theories about slowing down the process of aging are rapidly turning into practical techniques for doing so. Researchers have already been able to do this for animals and in some cases even to reverse age-related changes. Now they can also double an animal's life span. The patterns of age-changes in humans appear to be very similar to those of the animals they are working with. the three faces of aging There are almost as many theories as to what aging is all about as there are scientists studying the process. Generally speaking, however, research falls into three main areas about which there is much agreement: `genetic clocks', random damage and the immune system. First, there seems to be some kind of internal genetic `clock' or `clocks', the control for which is probably centered in the cells themselves or an area of the brain, that appears to `switch off' specific vital functions at certain times. This could account for a number of `life events' that tend to occur around the same period in almost everyone, such as the way women go through menopause. Just where and what these age clocks in the body might be is still debatable. Once we learn what they are, and how to manipulate or to reset them, we should be able to reprogram predetermined occurrences so that our bodies age much more slowly. But there is, as yet, very little in the way of practical treatments or advice from age researchers on how to do this. The second major area of age research and practical methods designed to slow aging lies in the process of cumulative wear and tear your body goes through - the kind of random damage on a cellular level which is triggered by external agents such as ultraviolet light, air pollution, poisons in food or in the environment, alcohol, tobacco, drugs, or simply the by-products of metabolism in the body. These influences result in the formation of free radicals - highly reactive molecules which do serious damage to the body. Alex Comfort once referred to these free radicals as `promiscuous' because, `like delegates at a conference, they seem to race around frantically combining with everything'. They are a major cause of `cross-linking' which makes your body's protein tissues age rapidly and results in wrinkled skin, stiff limbs and a degenerating cardiovascular system. About combating age-related changes in this area there is much information and even a number of practical suggestions of what you can do now. the all-important immune system Central to the whole question of aging is the third area of intensive research, which investigates the role that a gradually weakening immune system plays in aging. As you get older your immune system, which is responsible for protecting your body against invasion, illness and allergy, gradually loses these capacities. Its function declines and your body becomes more susceptible to illness, bacterial invasions and deterioration. A poorly functioning immune system is also much more likely to attack your body's own cells in error. This produces what are known as `auto-immune' disorders such as arthritis. When your body is not able to repair random damage done by wear and tear, you get into a kind of vicious circle of age decline where the immune system is further weakened. In turn, it is less able to protect your body from further random damage. A lot of people have come to believe that this downward spiral is an inevitable part of growing older. But is it? There are a number of very good treatments that appear to offer support to the immune system and prolong its potency. Some may even help prevent aging and repair random damage at the same time. They can play an important part in any well-informed bid to keep Kronos in his place. An editorial in the Journal of the American Medical Association not long ago stated that, `Nature did not intend us to grow old and ill'. We are instead, it said, supposed to `die young in old age, but free from disease'. You can look and feel great at 60 or 70 and beyond; you need never lose brain power as the years pass. Time doesn't have to take its toll. how old are you? Not an easy question to answer. For, regardless of when you were born, you are at least three ages: your chronological age as measured by the calendar, your psychological age and your biological age - probably the most important of all. In fact, the latest research into aging indicates that the rate at which you age has but little to do with the simple passage of time. There are far too many other variables, like genetic inheritance, the food you eat, the way you live, your mental attitude and the number of pollutants in your environment - to name only a few. Interestingly, the things you do to achieve a state of high-level wellness and vitality just happen to be the things which many age researchers insist are important in slowing down body degeneration. But, some insist, there are a number of other things you can do as well. The most important of all is to eat less. Weight does add years! secrets of the long-lived Dr Alexander Leaf, from Harvard Medical School, spent several years studying three cultures where the people were exceptionally long-lived (some claimed to be as old as 140), but who at the same time showed few signs of degenerative changes traditionally associated with age. They were the Vilcabamba Indians in an Andes valley, the Hunzas in a mountainous part of Kashmir, and the Abkhazians in Soviet Georgia. They suffered neither tooth decay, heart disease, mental illness, obesity nor cancer. Leaf wanted to find out what these peoples had in common and to discover the secrets behind their youth. He discovered that they led extremely active lives, regardless of their age, and that they had vigorous sex lives well into their 80s and 90s. Men and women of ninety or more also spent many hours each day in physical labor - for physical fitness was an inevitable consequence of the active life of these peoples. They also ate a very low calorie diet. While the average Briton or American eats somewhere between 3,000 and 3,500 calories a day, his Vilcabamban brother contents himself with a mere 1,700. Also, in all three groups, their diet was low in fats and in proteins from animal sources and high in fresh foods, a great many of them eaten raw. All of their foods were grown organically, as these people had no access to artificial fertilizers. They had never heard of sugar but ate mostly rough grains, fresh vegetables and fruits. eat less and stay young More than 80 years ago a researcher at Cornell University, Clive McCay, noticed that brook trout which were growth-retarded as a result of being underfed lived far longer than normal-sized trout. He experimented with rats to see what effect feeding them on a very low calorie diet from birth would have on their life span. He found that these animals on a calorie-deprived diet - which was carefully supplemented with nutrients so the rats did not suffer deficiencies - had increased life-spans. This was by far and away the most exciting practical discovery anybody had made in the area of how to make an animal live longer. But it was relatively useless to human beings since nobody would attempt to restrict a baby's diet in the same way from birth, because of the possible risk of brain damage. Also restricted animals are smaller than fully-fed ones and a small percentage of the restricted group tends to die very young. So for many years McCay's findings were largely ignored by those looking for concrete anti-aging methods. In the 1980s, however, a number of studies in the United States and Australia were begun into the effect of calorie restriction on life span of `middle-aged' animals - studies not begun on the animals until, in human terms, they are in their forties. One of the scientists who did much in this area was Roy Walford, a professor at the University of California Medical School and one of the world's leading experts on aging. In projects which Walford described as `undernutrition without malnutrition' - administering a diet low in calories but high in basic nutrients such as vitamins and minerals - he was able to add 40 percent to the maximum life span of mice and keep fish alive 300 percent longer than usual. underfeeding improves immune responses The exact mechanisms by which dietary restriction extends life is still largely a mystery. But researchers do know that a low-calorie-but-nutritionally-potent diet substantially improves immune system functioning - in effect, by rejuvenating it - so that signs of auto-immune responses are markedly reduced. It seems also to protect the immune system from the usual age degeneration an animal is subjected to so that its ability to combat disease and eliminate toxic materials from the body, which ordinarily declines to a level of 10 or 20 percent of what it was in youth, occurs only very slowly. Instead, the immune response of these highly nourished but underfed animals remains excellent. Their bodies, unlike those of `normal' aging animals, are able to repair much of the age-related damage that occurs at a cellular level and are prevented from turning against themselves. Restricted animals also show increased intelligence and have a much lower incidence of degenerative illness such as cancer and heart disease. What disease does occur comes only much later in the animal's life. And how great a calorie restriction appears necessary to bring about these beneficial changes? The diet of Walford's mice had been restricted by about a third of the calories they were raised on. Walford's work and the work of other scientists using calorie restriction has generated a great deal of excitement about what human beings might do now to lengthen life span and to avoid age degeneration. Many age experts have begun to recommend that healthy people who have already attained their full growth and maturity could benefit from restricting their calories to somewhere between 1,500 and 2,000 calories a day (depending on how active a life you lead). But cutting down on calories is only half the formula. It just won't do to go on some slimming regime you find in a magazine, you need high-potency nutrition with it. Processed foods play no part in any such diet. The foods that you do eat have to be superbly high in nutritional value: fresh fruits and vegetables (as many as possible eaten raw), whole grain cereals and breads, pulses and seeds with very little fat and only moderate protein. Your food intake has to be balanced and no salt should be added to foods - salt is something that in animal studies has been shown to shorten life span considerably. Such a diet is, by its very nature, also high in fiber. Most experts also insist that you supplement your diet with a full complement of essential vitamins and minerals. is ageing all in the mind? Perhaps more than you might think. Psychologists have found that many of the changes that take place in our bodies and minds associated with aging depend on our `programmed expectations'. In our society it is assumed for instance that, at thirty the first wrinkles appear, at forty `middle-aged spread' sets in, and at seventy the mind begins to lose its clarity. But according to studies only 12 percent of the population has even the slightest predisposition to the kind of changes that result in senility; yet as people get older they become increasingly worried about it until they may work themselves into a kind of vicious circle of depression and anxiety which results in decline. How you age may have a lot to do with what you expect to happen. Change your expectations and that can change too. regular fasts can help too Periodic fasting of animals is another way of restricting calories which has shown itself to be useful in increasing their life span. This is a fact which I find particularly interesting because European experts on fasting have for a hundred years been saying that, done sensibly and regularly for short periods and in combination with a nutritionally excellent diet, fasting will make you live longer and reduce the incidence of illnesses. Roy Walford tended to be slightly more liberal with his own calories than sticking to a rigid 1,500 a day. But he then fasted for two days a week in order to end the week with the recommended number of calories. He claimed that a healthy normal weight adult will lose weight on such a regime but only very slowly until you are, say, about one fourth to one fifth of the weight you were when you started. Such weight loss appears to have no disadvantages (unless you fancy yourself slightly plump for aesthetic reasons) and indeed may be an important factor in the way such a calorically restricted, but nutritionally superb, regime appears to improve immune functions. And because the weight loss is so slow - it occurs in normal weight people at a rate of, perhaps, six pounds a year until they reach their `plateau' at which they remain - there is no chance of becoming flabby or tired from it. Indeed, such a regime tends to create the most extraordinary amounts of energy, according to people following it. raw power for youth A diet high in raw foods (where they make up 75 percent of the calories you eat) has quite remarkable rejuvenating abilities. It raises the micro-electric potentials of the cells, increases oxygenation and eliminates stored wastes and toxins which interfere with proper cell metabolism and cause cross-linking. It will also keep you mentally alert, make you lose excess weight and it tends to eliminate feelings of depression associated with aging. regular exercise keeps you fit Your body was made for use. When you regularly pursue an aerobic form of exercise, you help to protect your cardiovascular system from arteriosclerosis (which is otherwise inevitable) and you increase your metabolic rate, which helps protect against fat - a precursor to many degenerative diseases. Exercise also protects you from disturbances in blood sugar such as adult onset diabetes and from high blood pressure, and relieves many mental conditions often associated with age such as depression. Aerobic exercise improves circulation and optimal oxygenation of the tissues in your body - one of the most important measurements for health and vitality. exercise makes you look younger As far as good looks are concerned this increased circulation brings to your skin cells a better supply of the nutrients needed for their proper functioning. It also more efficiently carries away wastes, which can contribute to genetic damage in your cells, and to cross-linking of the collagen which produces wrinkles. Albert Kligman, one of America's leading dermatologists, believed that exercise may serve another purpose in retarding skin aging as well: if you keep yourself really fit you may lay down more fibrous proteins in the dermis, that deep layer of the skin where the structural network of collagen and elastin fibers gives strong young skin its firmness and cushiony feel. Then your face will preserve its youthful contours. Another way in which vigorous exercise helps to hold back skin aging is connected with the relationship between muscle and hormone production in the body. The amount of physical activity you get is a significant factor in maintaining optimal functioning of endocrine glands which provide hormones that are not only vital to youth and energy, but keep the skin smooth and soft in appearance. When you don't work out regularly, muscle mass declines. So does the amount of steroid hormones from the adrenals and sex glands - in direct proportion to the decrease in muscle mass, not (as was once believed) simply as a result of the aging process itself. Rebounding, swimming, dancing or running for 30 minutes or more several times a week can prevent these degenerative musculo-skeletal changes from happening and help you maintain optimal levels of hormones essential to skin softness and resiliency. When you are inactive, even for as little as 24 hours, your muscle mass starts to deteriorate. the exercise-age controversy Lounge lizards are forever congratulating themselves on the fact that they don't `waste their time' exercising. They cite well known studies which are purported to show that exercise will make you die younger. It's a great excuse. The trouble is that when you examine some of the research they refer to you find that it is all based on the popular method of examining death records of athletes - a method that is faulty in a number of ways. For instance, there was a study carried out at Michigan State University comparing 629 varsity athletes with 583 non-athletes, which showed that there was no difference in life length. Another at Harvard involving some 6,300 athletes showed that they died significantly earlier than the non-athletes. Their definition of the athlete was someone who was active athletically while at university. But the problem is that just because a man plays football or runs during his university career does not mean that he continues to exercise afterwards. Most athletes give up their training once they leave the atmosphere of the university. This was demonstrated by an interesting study carried out at University of Auckland in New Zealand. Looking at the training habits of 100 athletes out of season, Michael Colgan and his team of researchers found that only 34 of them continued training once the season finished. Studies examining the death records of former university athletes are of no use in determining what effect regular exercise has on life span. The only studies that are able to assess the effect of training on aging are those which attempt to measure how active a person is throughout his life, such as the one published in 1977 by Charles Rose and Michael Cohen from the Veterans Administration Hospital in Boston. With the help of relatives who were able to rate their level of physical activity from sedentary to very active, researchers - using the death records of 500 men - discovered that men who continued throughout their life to exercise in their leisure time lived 7.1 years longer than those whose level of activity had declined with the passing of the years. Other studies have shown that ordinary athletes who continue to exercise even as they grow old (up to 90 in some cases) show much less physical degeneration than non-athletes. They shrink in height only half as much, have a far better musculo-skeletal system, less body fat, and better heart and lung function. hydrochloric acid and aging A decline in hydrochloric acid in the stomach is a common event with the passing of the years. It results in an inability to break down proteins in your foods into their constituent amino-acids so that the body can make use of them for rebuilding tissue and making enzymes and hormones. This can be remedied by taking food supplements of HCL and digestive enzymes with meals containing protein foods. This is especially true with animal protein foods. diet, exercise and rejuvenation Not only can changing to a highly nutritious diet and getting yourself into a program of regular aerobic exercise help retard your own aging rate and make you feel great, it can also rejuvenate your whole body, quite apart from whether or not you choose to make use of any of the other anti-aging devices now available - from nutritional supplements to organic-specific antisera. Your body is not the fixed size and shape you may believe it to be. It changes slowly with use. And these changes can be for the better or for the worse. Most of your body's cells completely renew themselves so that the cells you have today are not the ones you will have five years from now. I have seen bodies and faces with flaccid muscles and loose skin be transformed in a few months by those two simple things, diet and exercise. They are far more powerful than any of the more sophisticated and more expensive rejuvenation treatments and really they will cost you nothing more than commitment and a little time.

When your body is in homeostasis (that is, all is functioning well) and it is receiving the nutrients it needs and making good use of them, then your hair is strong and beautiful. When something goes wrong inside, your hair is one of the first things to show it. This is one of the many mysteries about hair. In fact, it should not be so. For hair, like fingernails, is dead. Only the follicle from which each hair grows is a living thing. And while it is understandable that hair loss can result from a systemic condition since the follicles would naturally be affected by illness as would any other part of the body, there is no apparent reason why dead hair should look so different from one day to the next, depending on how you feel. Yet it is so. Each hair on your head is 97 percent protein in the form of keratin and 3 percent moisture. It also contains traces of metals and mineral substances in about the same proportions as the rest of you. Although there is still a great deal that is not understood about hair, there is a lot more that we do know. In fact, when it comes to external hair care, cosmetic technology is at its very best. In the past fifteen years, excellent products have been developed to deal successfully with hair that is too frizzy, too thin, too greasy, too dry, or damaged. There are also things to protect your hair from the ravages of the sun's ultraviolet rays and some excellent coloring products. what's it all about? Each hair on your head is made beneath the surface of your skin in a little bulbous structure called a follicle. There, a clump of cells called the papilla at the base of the follicle produces the keratinous cells that become a strand of hair. The papillae get good supplies of food and oxygen since they are well furnished with blood vessels, on which the growth and health of every hair depends. When, for any reason, circulation to your scalp is decreased or interfered with, the papillae get fewer nutrients and less oxygen than they need and your hair suffers. The function of a follicle is to produce keratin, just as your pancreas produces insulin or your stomach hydrochloric acid. The follicle also contains an oil gland, which produces oil to coat each hair and to protect it from water loss. How efficient and how well it does this depends on a number of things such as the level of androgenic and oestrogenic hormones in your system, your genetic inheritance, and your general health. You are born with more than 90,000 follicles. This number doesn't change. If the amount of hair on your head changes, it is because some or most of these follicles are not working properly or have shut down, not because they disappear or because you don't have enough. the three layers of a hair Each strand of hair, or hair shaft, can be divided into three basic layers: the outside, which is called the cuticle; the medulla at the center; and the cortex, made up of complicated amino-acid chains, in between. The cuticle serves as your hair's protective coating: It guards against excessive evaporation of water (just as the stratum corneum does for your skin). It is made up of a transparent, hard keratin formation that is itself layered. These layers overlap, like the tiles on a roof or fish scales. When they lie flat and smooth against the hair shaft, the hair shaft refracts light beautifully and your hair looks shiny. When they are peeling or damaged or raised, each hair doesn't catch the light, so your hair lacks sheen and looks flat and dull. The cuticle provides 35 percent of your hair's elastic strength. The threadlike cortex, just beneath the cuticle, contains the pigment granules, which give your hair its color. The cortex is softer than the cuticle, yet it provides 65 percent of the hair's elastic strength. It is also the thickest part of the hair. If the amino acid chains that make up the cortex break up as a result of too harsh treatment from hair dyes, dryers, highly alkaline shampoos, or over processing, then you end up with weak and brittle hair that splits easily and breaks off. The most common manifestation of poor cortex condition is the familiar split ends. The hair shaft's innermost layer, the medulla, is made up of very soft keratin, and in many people there is even a hollow center. It appears to transport nutrients and gases to the other layers of the hair and may be the means by which your hair is so rapidly affected by changes in your body's condition. But as yet not a great deal is understood about the biological functions of the medulla. the three-stage cycle of growth Hair follicles are the most efficient metabolizers of any organs in the body. This is what makes hair growth possible. They and the hairs they produce function on a three-part growth cycle that lasts from two to seven years. It is important to understand this growth cycle, because understanding it can dispel many of the fears women have that something is wrong when they look at their hairbrush and discover a number of hairs in it. Hair loss is continuous and is a normal part of the cycle. Without it there would be no new hair growth. During the first part of a hair's growth cycle - called the anagen phase - the papilla proliferates keratin at a rapid rate as the follicle expands and imbeds itself deeply in the vascular scalp to provide the oxygen and nourishment needed for growth. During this anagen phase, which lasts between two and six years (depending on your genetic makeup, general health, and the hormone balance in your body), your hair continues to grow from the follicle very much as toothpaste is squeezed out of a tube. The anagen phase is longer when you are young than at the age of fifty or sixty, but no matter what your age, eventually it has to come to an end to make ready for the next phase: the transitional catagen stage, which lasts only a few weeks. During catagen, the follicle's metabolism slows down, the follicle contracts, and the papilla's production of keratin stops. This is not a sign that something has gone wrong but, rather, that the growth of that particular hair has run its course. It is ready to be shed, so soon it enters the last, or telogen, phase of the cycle. Now the follicle rests in its contracted state - rather like an animal hibernating - until, in about three months, the hair it contains is physically dislodged from it by normal activity such as combing or washing. The loss of this hair triggers the follicle to enlarge again, and it heads back into the anagen phase, where it produces yet another hair. And so the cycle continues throughout your life. At any one time, about 85 percent of your hairs will be in the anagen phase and the rest in either telogen or catagen. Luckily, each hair begins life separately, at a different time from the others, or one could end up bald for three months every two to six years. As it is, your hair tends to be shed relatively rapidly in the autumn as more of the follicles head into the telogen stage, and to grow rapidly in the summer.

I’ve always loved a quote by American TV personality, Lucille Ball. She used to say, “The secret to staying young is to live honestly, eat slowly, and lie about your age.” In many ways, she was right. Your age does not depend on how old you are chronologically. It depends on the state of your biomarkers. These are scientific measures of how old you are biologically. So forget the birthdays—this is the only age that matters. And the good news is, by making simple lifestyle changes, you can reverse not only how old you look and feel, but how your body functions—in medically measurable ways. BIOMARKERS HOLD THE ANSWER Whatever your chronological age, your biomarkers are always changing for the better or worse. A few years ago, a couple of American scientists named Irwin H. Rosenberg, M.D. and William J. Evans, PhD, carried out some long-term research to identify the biomarkers of aging, and to determine clear-cut scientific measurements that doctors are able to use to determine how old an animal or a human is biologically. These biomarkers make it possible for you and your health professional to assess your functional age right now, then to reassess it as you make changes in your lifestyle designed to reverse the aging process. MEET SARCOPENIA Let’s look at the biomarker which most fascinates me. It is probably the least recognized but the most important of all in assessing your biological age. It’s called sarcopenia—a kind of physiological degeneration where you lose lean body mass and replace it with fat. Sarcopenia is a great word; remember it. It’s something you really need to know about. The process takes place when your muscle mass shrinks and your fat levels go up. This happens to most people as the years pass, because they eat wrongly and don’t use their bodies. Sarcopenia is not, as most people believe, a normal part of growing older. But when it is allowed to develop, it brings a lot of nasty aging consequences in its wake: loss of strength, lowered basal metabolic rate, an increase in the percentage of body fat, and degenerative conditions as well as chronic illness. Reversing sarcopenia is the most important change that you can make to de-age yourself in every way. SHED FAT, GAIN YOUTH People worry all the time about how much weight they’re carrying. But weight isn’t the issue. It is the inessential fat you carry which you need to lose. These are the fat deposits which distort your body shape, and are almost impossible to shed permanently on ordinary slimming diets. You see, slimming diets don’t only shed fat, they eat up protein—that is, your muscle mass. After being on a slimming diet, more than 90% of people regain the weight they have lost within a year. But they don’t regain precious muscle tissue. Conventional dieting creates higher and higher levels of sarcopenia, aging your body rapidly. Muscle loss from yoyo dieting is virtually impossible to put back. Fat is easy—just eat a few muffins each week. The more you go on and off slimming diets, the more fat gets laid down, and the more muscle gets lost. Sarcopenia, plus the accelerated aging that accompanies it, runs rampant throughout your body—not only from dieting but also from living a couch potato life. It is the single most destructive biomarker in relation to aging that scientists have as yet been able to identify. CALLING CURA ROMANA The only person that ever adequately addressed how to be able to shed fat while protecting lean body mass—even to increase it in the process—is the brilliant British physician, A.T.W. Simeons creator of the hCG Diet. What Simeons discovered was that obesity in all of its many forms is the result of an abnormal functioning in the body. He found that people who suffer from this abnormal functioning will continue to put weight on and find it almost impossible to lose. Someone who does not suffer from this abnormality doesn’t get fat, even if they overeat. Simeons discovered that the abnormality responsible for weight gain, food cravings and addictions is centered in a part of the brain called the diencephalon, which encompasses the hypothalamus, thalamus and pituitary, as well as the autonomic nervous system as a whole. What is unique about Cura Romana weight and health transformation is that it directs the body to correct this disorder. in the body’s fat control center. As this happens, the loss of inessential fat takes place automatically as a consequence of re-establishing its healthy functioning. Cura Romana is the only weight loss program which can reverse sarcopenia. In the process it also corrects many of the the biomarkers including high blood pressure, insulin resistance, cholesterol issues while enhancing skin beauty as well as self esteem and emotional balance. And it does all of this quite naturally—from inside out.

The sense of woman's estrangement not only from her body, but at a deeper level from herself; out of this estrangement develops a sense of powerlessness which leads you to think that what you need to be happy, complete, and fulfilled can only be found outside yourself - by accomplishment in the world, wearing the right clothes, earning a lot of money, winning the love of a man or conforming to some abstract ideal. Yet so long as you are driven by a sense of separateness from your body, whether you succeed or fail in getting what you think you want from the outside world is irrelevant. For neither success or failure brings you any closer to real satisfaction and fulfillment. Only wholeness can do that. the energy of instinct How does a woman reclaim her wholeness? By getting back in touch with the energy of instinct, and giving it as much space in her life as she does reason. For any woman who lives by reason alone is only half alive. Rediscovering the aliveness of the child and the instinctual innocence of bodily freedom can not only help heal wounds of separation between instinct and intellect, it can go a long way towards freeing you to live in the fullness of your being. Being cut off from any part of yourself squanders energy - in anxiety or in depression, in confusion, in unfulfilling relationships, or fatigue or illness. Only when you come to live in wholeness do you have access to your full power. This means rediscovering without fear of self-indulgence - how to celebrate your body. sex or sexuality? Women's magazines are jammed full of articles on sex, and they talk mostly not about the energy of instinct which fuels true sexuality, but about the mechanics of the sex act: "How To Make Oral Sex Work For You"... "A Complete Guide to Sex Toys"...and so on. Like the perfect plastic models on the covers of glossy magazines, such information does little to help a woman reconnect with her body and reclaim the energy of instinct and her deep sexuality. It actually encourages her not to trust herself. It asks instead that she stand back from her body and judge it, or that she put her trust in a lot of abstract "how-to-do-it-better" advice and commercial paraphernalia. The ecstatic, irrational, primordial power of a woman can only be experienced and expressed in the kind of sexuality that enables her to forget the rules and let go of her rational mind, trusting for a time the impulses of her body. Instinctual energy is creation energy - the stuff out of which art is made, as well as sexual ecstasy. So are joy, and the sensual pleasures - taste and smell and sight and touch and sound. As we gradually connect with our instinctual selves and learn to trust them, a kind of alchemical marriage between instinct and intellect begins to take place, and core energy from which we had been cut off becomes accessible. Such a marriage brings in its wake an experience of real personal power - the power with which each of us can create the life we want. When instinct and intellect are reunited your body thrives. It helps protect against early aging, increases vitality, and heightens your capacity for joy. There is only one problem. Like the wild fecundity of a rainforest (which is but another expression of the same life power), the instinctual energy of creation can be scary. It doesn't lend itself to rationalizations or structures. We will never understand it, neither can we comfortably put it into a little box to be dealt with when it is convenient. Yet instinct is a magnificent force. It needs to be honored just as much as the power of reason. Each of us must find her own way to honor it, live it and express it. Otherwise it can turn in on itself and insidiously destroy the very fabric of our lives.

Kids are meant to hate salads. In my experience what most, very young, children hate is not salads but the textures to some salads, because they are not cut or shredded finely enough. I don't blame them. I don't like salads either unless there is real aesthetic variety to the vegetables in their color, the way they are cut and arranged or mixed on a plate. I started my children on what my youngest calls `Spiderman Salad'. He came up with that name one day when I was explaining to him that if you wanted to be strong like Spiderman you needed to eat lots of raw vegetables. These first salads are more like vegetable pates. You can chop or puree them (depending on the age of the child) in a food processor or with a handheld blender. The secret is in the `binding' such as avocado or ground cashews or pureed hard boiled eggs which makes them stick together. The great thing about these `Spidermans' is that they are highly concentrated once they have been chopped or pureed. A dessertspoonful at a meal can give more nourishment than an adult side-salad. Experiment, but always taste your experiments yourself. If they are yummy to you, they are likely to appeal to a child. If not - re-season until you have created a real prize. spiderman salad When you make any salad for yourself, including dressing, put a little of it into a food-blender, the sort that has a blade, add a spoonful of cashews or avocado or the yolk of a hard boiled egg, or even a little thick yogurt - something that will bind. Mix it all together and season with vegetable bouillon powder and herbs plus a little salt and maybe a drop or two of olive oil. What you have left is a "Spiderman", a pate which can even be spread on crackers for older children. sprout magic salad Make a base with alfalfa or other sprouts and around the dish arrange: Grated carrot Finely shredded cabbage Chopped apples Grated beetroot Add: Sliced mushrooms, black olives, spring onions Sprinkle raisins over the grated vegetables and add a spoonful of seed or nut cheese. dressings basic french dressing 3/4 cup oil 1/4 cup lemon juice or cider vinegar 1 tsp whole-grain mustard or mustard powder 2 tsp honey A little vegetable bouillon powder and pepper to season A small clove of crushed garlic (optional) Combine all the ingredients in a blender, or simply place in a screw-top jar and shake well to mix. Some people like to thin the dressing and make it a little lighter by adding a couple of tablespoonfuls of water. avocado dip or dressing This is my favorite of all salad dressings. Kids adore it; you can make it thick for them to spread on crackers, leave out the curry powder and feed it pureed to babies, or make it thin to pour over salad. 1-2 avocados 1 cup fresh orange juice (use more or less to give the desired consistency) 1 tsp curry powder 2 tsp vegetable bouillon powder Fresh herbs (e.g. lovage and French parsley) 1 small clove garlic (optional) Peel and stone the avocados. Blend all the ingredients together in a food processor until smooth.

I’m stunned by the extremes to which a pharmaceutical company will go when attempting to get FDA approval for some new drug. Take a look at the latest offering from privately-held Sprout Pharmaceuticals, who claim they now have a “female Viagra.” Yes, really. It is called Addyi. This drug is potentially dangerous, with some frightening side effects. They include an increased risk of syncope—temporary loss of consciousness—as well as severe low blood sugar, insomnia, dry mouth, fatigue, dizziness, sedation, and anxiety. Manufacturers warn if you decide to use it, not to drink alcohol. I wouldn’t touch Addyi with a ten foot pole. a failed antidepressant Addyi is actually Flibanserin—a failed antidepressant. Unlike Viagra, which is designed to bring more blood flow to male genitals if a man chooses to use it temporarily, Addyi is supposed to be used every day—long-term by women. It claims to enhance a woman’s sexual impulses by targeting, not your genitals but your brain. Flibanserin is similar to other selective serotonin reuptake inhibitors (SSRIs) like Prozac. Ironically these drugs are notorious not for increasing libido, but for blunting it. Some time ago, Big Pharma invented a whole new “illness” known as Hypoactive Sexual Desire Disorder, defined as “persistently or recurrently deficient (or absent) sexual fantasies and desire for sexual activity.” Addyi is supposed to treat this. a mediocre aphrodisiac with scary side-effects Originally developed by family-owned Boehringer Ingelheim in Germany Flibanserin, after lengthy trails was judged to be ineffective as an antidepressant. Boehringer had submitted this drug to the FDA for approval in 2011. It was refused. Out of 1300 women who took part in trials, 15% dropped out due to unpleasant side effects. The FDA rejected the appeal, saying that whatever the drugs drug’s minor benefits might be they could not justify its nasty side effects. So Boehringer sold their invention to Sprout Pharmaceuticals in 2011. Who tried their luck with the FDA in 2013 and also got nowhere. However, Sprout’s persistence, massive lobbying and and financial investments amassed more than 60,000 supporting signatures so finally won FDA’s approval for the drug in August of 2015. This FDA approval stands next to many other applications which have won FDA approval in the past, showing that, when companies spend enough money, they can, in effect, force the FDA to approve many useless or dangerous drugs. Adriane Fugh-Berman MD, Pharmacology Professor at Georgetown University, describes Addyi as "a mediocre aphrodisiac with scary side-effects.” She adds, “The only thing that’s different is a clever, aggressive public relations campaign that Sprout Pharmaceuticals waged successfully.” FDA - a medical Gestapo Meanwhile, the outspoken Dr Mark Sircus makes his own assessment of the situation, which is well worth listening to. Sircus says, “Most doctors and medical associations just do not get that women are different from men sexually. They do not have genitals that function independent of their hearts and minds. The feminine principle is pretty much dead in modern civilization and especially at the FDA, which runs like the SS, a medical Gestapo. The FDA again proves what type of organization it is exposing women in America to the dangers and horrors of pharmaceutical drugs. They are the most unnatural organization in the world poisoning people instead of helping.” Need I say more? If you want to learn about safe natural aphrodisiacs that not only work but are a delight to use, I’ll be covering some of my favorites on our next two videocasts. Look forward to seeing you then.

Far too much vitality lies stillborn beneath patterns of addictive behavior, fear and heavy psychological baggage—the kind of stuff we all carry around with us which thwarts our energy and makes life hard work. One of the most moving accounts I have ever read of discovering freedom came from a political dissenter imprisoned in a concentration camp in the early 1940s. He wrote about how he came to experience the true nature of freedom, creativity and wholeness while living in the most inhumane conditions of physical incarceration imaginable. He discovered his freedom in the only way any of us ever will—by coming to live from ever deeper layers of himself. Eventually, he wrote, the very soul of him and his outer personality became like echoes of each other. REBIRTH BEGINS When the distortions we all carry—the false beliefs, destructive parental training, or negative habit patterns formed throughout our lives—begin to fall away, exciting things replace them. Rejuvenation begins to take place—emotionally, physically and spiritually—liberating life-energy and shifting the way we look upon reality, all the while allowing us just to be who we are. Any pretensions or self-limiting assumptions we have been carrying no longer diminish the experience of being fully alive. This is an experience available to everyone and one which I have discovered often takes place in men and women on Cura Romana. I have given a great deal of thought to why and how Cura Romana’s protocol initiates an expanded sense of freedom and possibility in the lives of those participating in out Journey Program, as well as those who work closely with me personally on our Inner Circle Gold protocol. I have no definitive answers. But I suspect that it has a lot to do with a couple of things. The first is the intention with which you enter into and follow your program. A few people are only interested only the fast and effective weight loss as they begin. Others tell is they are at a place in their life where they feel ripe for transformation on many different levels. Meanwhile, many first decided to do the program for weight loss alone report that their Cura Romana experience has spurred in them a desire for expansion and spiritual deepening which they could never have anticipated. BIOCHEMISTRY TRANSFORMS The other factor, which I suspect has a lot to do with the sense of freedom that the program engenders, is most certainly the result of biochemical, physiological and energetic changes that take place in the body and the psyche as greater hormonal, physiological and emotional balance progressively take place in central parts of the brain. It’s important to remember that the diencephalon deep in the brain represents the core of the autonomic nervous system. As it functions better, so do sleep, one’s sense of self, and one’s view of reality on many levels. I always tell people as they begin either of our programs that it is time to consider what you want from your Cura Romana experience. For, like many who have gone before you, you may find you get a lot more from the experience than successful weight loss. Four years ago, when Aaron and I began to work with our Cura Romana programs, we would never have dreamed that the most commonly reported non-physical benefit felt by participants completing the program is an experience of expanded freedom. Many insist that, for the first time in their lives, a burden of “conformity” they long felt themselves saddled with has been lifted away. ‘I am lighter,’ they say, ‘not just in my body but in my being. I feel free just to be me.’ Others say that long-held limiting beliefs have vanished. Others report that their lives and the world look different now—‘like everything is brand new’. Freedom has always fascinated me. I love the smell of the word. I like its sense of possibility. I taste freedom when I listen to the music of Aaron Copland—music that could only have been written in a country that once had vast prairies and seemingly infinite wilderness. I feel freedom in my body when I run along cliffs in the rain. I rejoice in the sense of freedom that comes when, after hours of shifting dead words and sentences, something suddenly comes alive and beauty spills out all over the page. A PASSION FOR FREEDOM I believe that each of us longs for greater freedom. Rightly so. Like air, food and water, freedom is a human birthrights. Yet we often have little idea how to go about finding it. In the search for freedom, some end up sniffing cocaine or drinking too much alcohol. Others dance all night at a rave. A few turn to philosophy. Or maybe they head off to India or California to sit at the foot of some guru, hoping he or she will hand it to them. All these things—from rum and cocaine to raves and yoga —offer a taste of freedom. Some, such as drugs and alcohol, are more transitory than others. When they wear off, so does the sense of liberation they once promised, to be replaced by what I call a false-freedom hangover. Others run deeper. The taste of freedom they offer encourages us to pursue them. The move towards the freedom they offer may be slower, but the liberating gifts they offer lasts longer. What’s important is that every experience of freedom, whether temporary or long-lasting, brings in its wake a sense of our being released from imprisonment—our being able, even for a short time, to respond to life spontaneously with the whole of our being. ENDING THE WEIGHT STRUGGLE When beginning their Cura Romana program, most participants have been struggling with their weight. They dislike—even hate—their bodies, and suffer a sense of shame about themselves. These are heavy burdens to carry. Often, people labor under false beliefs about the impossibility of changing things. They can be plagued by frustration or anger. And—although seldom aware of it until this begins to change—they experience a deep disconnection between mind and body. Some feel imprisoned by cravings and addictions—not only to foods, but to other things too, such as wine or cigarettes. They feel themselves at the mercy of compulsions and unconscious habit patterns which undermine belief in themselves as autonomous human beings. They’ve forgotten that, like all of us, they have been born with free will. The most freedom-restricting belief of all is the notion, which many people have, that what they want and need can only be found outside themselves. This false belief, more than any other, is what prevents us from experiencing the depth and power of our magnificent essential being which enables each one of us to forge the life we want. For many, Cura Romana has begun this process. It is the satisfaction that Aaron and I get from helping people discover and live out their natural birthright to freedom that makes us so passionate about the work we do with our participants. AUTHENTICITY AWAITS US Freedom is a unique state of being. There is a boldness to it. You dare to say what you think and feel, yet you can listen to the words and hearts of others who think differently. It brings with it a sense that you trust yourself, as well as the Universe, even if you comprehend neither. It liberates you from the slavery of conforming to other people’s rules, imprisoning ideologies, life-draining addictions to foods that do not support high-level health, and from the crippling influences of negative emotions that may once have strangled you. The way in which such authentic freedom blossoms in each of us is unique to the individual and full of surprises. However it takes place, the freer we become, the more self-determining our lives become, and the more exciting. When challenges arise, instead of looking upon them in fear as crushing forces, we start to see them as worthy opponents. We discover that wrestling with them helps us break through to an even wider experience of liberation. In an outer way, to be free means to enjoy liberty of action under a government which is not despotic and does not encroach on individual human rights. More important, in an inner way, becoming free means liberation from the relentless forces of doubt, self-criticism and fear that we all inherit from growing up in emotional and educational environments that split our mind from our body and teach us not to trust ourselves. These environments tell us that we are supposed to put our faith in ‘experts’. They teach us not to honor the splendor of the individual human soul. They say that each of us teaches what we most need to learn ourselves and creates what we most love. This is certainly the case with me and freedom. The most important thing I have learned from listening to my own longing for freedom is how essential it is that each of us learns to live our life in authenticity right from our the very core of us. We come to trust ourselves and honor who we are without ego or comparison. The more we live this way, the more beings around us are encouraged to do the same. I’ve also learned that, when we become aware of the sea of powerful cosmic energies in which every one of us is immersed, it supports our individual journeys towards authentic freedom in ways we have never dreamed possible. GIFTS FROM THE UNIVERSE The Universe is filled with compassion on which each of us can draw when we need support. Each of us has the power to create whatever we want. Authentic freedom knows no age-barriers—no limitations. Neither is it the province of an elite few while the rest of us ‘get by’ hoping that a few crumbs of this precious stuff will fall our way—if only we are patient enough, virtuous enough, or spend enough money buying all the right products. Here’s the bottom line: freedom is free. It belongs to all people. The demand for it is encoded in our very genes. This is what makes us long passionately to discover it. Go for it. It may well be the greatest gift of all.

When it comes to food for this kind of total health, there is one basic principle to remember - the whole is greater than the sum of its parts. Know this and you can stop worrying about all of the contradictory advice that is continually being thrown at us from the media about what you and your child should and shouldn't eat. The best foods are whole foods - fresh natural foods - such as fruits and vegetables (preferably organically grown), pulses, whole grains, eggs, a few dairy products. Whole foods have not had every nutrient refined or processed out of them, neither do they come swimming in syrup or emulsified in junk fats. They arrive on your child's plate and enter his body just as Nature intended them, radiant with their own natural colors and textures and brimming with a complexity of structural information essential to maintaining a healthy body and balanced mind. Just what is this structural information? It is something you will find mentioned in few books on nutrition. Yet in an understanding of it lies not only your ability to establish real health for yourself and your children, but an ability skillfully to support your child's seedpower - his individual nature - so that it unfolds beautifully as he grows. The term structural information was coined by an eminent Russian scientist - winner of the much coveted Lenin Prize For Science - Izrail Brekhman. He used it to describe the infinitely complex synergistic, energetic and chemical order in living plants and animals on which human beings must feed if they are to maintain high-level health. Living systems are unique in the universe. Unlike non-living things - from rocks to rubber hoses - they do not continually degrade and disintegrate as described by one of the most important laws of physics - the Second Law of Thermodynamics. Your own body and the body of your child defies this law. It avoids decaying into an inert state because it is able to assimilate energy from outside. Put simply, the better quality the energy it takes in, the more alive it will be. The very high order of the sun's own electromagnetic energy is converted by plants through photosynthesis into material form, then stored in complex ways. This high order of structural information is embodied in the healthy plant as it comes out of the ground - a fruit or vegetable, pulse or grain. It is the embodiment of its wholeness - implicit in the plant's structure. The plant (or the animal which has fed on the plant) brings to the person who eats it a high degree of structural information - living energetic order - which makes him able to resist degeneration, simply because its wholeness has not been degraded by processing, fractionation or chemical distortion. Nobel Laureate, physicist Erwin Schrodinger, put it another way. He says that for a person to stay really healthy he needs to drink order from his environment. This is exactly what your baby or child fed on wholesome natural food does. The more order he drinks, the more support you are giving him for balanced high-level health and growth - in every way. drinking order For it is not only nutrients in a food which can be measured chemically - vitamins, minerals, protein etc - that are important for health. It is also the complexity of the way these, and other, as yet unidentified factors - positive and negative magnetic fields and subtle energies for instance - are present and combined in a particular food that matter. Processing foods not only destroys vitamins and minerals (which cannot be adequately added afterwards despite what food manufacturers would have us believe) it disrupts its structural information, impeding or destroying a food's ability to carry life energy into the body and brain of the child who eats it. Feeding your child on such foods year after year - convenience cereals, white bread and pasta, refined sugar, phony snacks and drinks full of chemical flavorings, colorings and preservatives - steadily degrades the natural order of his own body and mind, creating a poor seedbed for his growth and inner development. It also lowers his immunity, making him susceptible to illness, and contributes to the kind of mental and emotional imbalance which is becoming endemic amongst kids in our society who are being raised on junk foods. At the core of hyperactivity and many emotional problems you see in children lies this inability of the ready-made frozen foods, drinks, chips cooked in junk fats and poor quality school dinners to offer a child order - the structural information needed for sustained physical and emotional balance. Chemical additives, food colorings and flavorings, hydrogenated `junk' fats - they are all products of a multi-billion pound food industry whose main purpose is not to serve your health, but to fill its own coffers at your expense. They are a poor excuse for good food. As an experiment, a biochemist at the University of Georgia bought one of the new munchy-crunchy children's cereals. He emulsified both the box and the cereal, then fed one white rat the box and another the cereal. The rat that ate the box thrived. The other did not. So poor is the quality of our common convenience foods that the packaging can sometimes be nutritionally superior to the food it contains. Foods grown on healthy soils (preferably organic) and eaten as close as possible to their natural state offer your child the highest quality of structural information. There are two major concerns which parents voice about feeding their children. The first is the question of cost, and the second is the question of time. Contrary to popular belief, feeding a family on good natural food - fresh vegetables and fruits, whole grain cereals and breads, pulses and so forth (whether or not you choose to eat meat and fish) - is far cheaper than relying on the poor quality, prepackaged convenience foods a lot of mothers use these days. A pound of good boiling potatoes is fifty times less expensive than the same quantity of potatoes made into crisps. Growing your own sprouted seeds and grains is very cheap. It can be done in a couple of old jam jars in your kitchen, and kids love helping, since these little plants grow so quickly. Sprout a seed, and within three or four days you will have increased its vitamin C content as much as 600 percent. Like home grown organic vegetables, these little powerhouses for health are not only delicious, they are some of the healthiest foods you can feed any child. As far as time is concerned, I have never found that it takes a lot more time to prepare meals from scratch using natural foods than it does to dish out their poor relations - convenience foods. A hearty homemade soup based on brown rice and vegetables, with pulses or a bit of meat or fish, is one of the best whole meals you can eat, and it is only a question of putting the ingredients into a pot and letting the stove get on with it. Besides, kids love to cook. Involve your children in food preparation from the time they are very small. They love it. I have always used the opportunity of us being together in the kitchen to explain to them about the goodness and bounty of foods and about why I don't let them eat sweets and mass market drinks and junk foods, and to help them become aware of the way in which television and magazines are continually trying to sell kids and parents foods which are not really going to do good for them. I believe it is important that, right from the beginning, children are made to understand the ways in which our highly commercial society tends to exploit human beings and that such exploitation needs to be resisted if they are to live out the truth of who they are. You will be surprised at how savvy even very young children can come to be about such things.